Chicken vs Turkey vs Water Buffalo Jerky: Choosing the Right Protein

Three Proteins, Three Buyers

Every retail shelf needs a protein ladder. Chicken, turkey, and water buffalo jerky each serve a different customer and a different price tier.

Chicken Jerky

The volume leader. Budget-friendly, highly palatable, and ideal for first-time jerky buyers. Watch for poultry-sensitive dogs - always label the protein clearly.

Turkey Jerky

The novel-poultry option. A strong pick for dogs with chicken sensitivities and a cleaner marketing story around lean protein.

Water Buffalo Jerky

The premium anchor. Novel, exotic, and high-protein, it commands the highest margin and differentiates your brand from commodity competitors.

Suggested Assortment

• Entry tier: chicken jerky
• Mid tier: turkey jerky
• Premium tier: water buffalo jerky

Stocking all three lets you upsell and hedges against protein-specific supply swings.

See the full jerky range →